Video Marketing Proven to Lower Advertising Costs
Today, every business has had to tighten their wallets and consider ways to lower the overhead costs and expenses. Overall, expenses are up due to the rising costs associated with running a business. On the flip side, purchases are down due to the current economic state. This presents a real “one-two” punch that most business owners are not equipped to deal with. It’s a sad that some business owners don’t even foresee any real way out of their failing businesses. However, when you implement innovative marketing moves – such as the use of video marketing – your advertising costs...
read moreThe Power of SMS Text Marketing Campaigns – Happening Right Under Your Nose
In an Italian holiday marketing campaign, McDonalds developed a mass marketing sweepstakes where people could send a text message right from the store and receive a prize. Prizes ranged from “virtual” prizes like pictures with Santa to large cash prizes. In a time period of about 5 weeks, more than 1.5 million people were participating. It was considered McDonalds’ most successful advertising campaign. McDonalds took advantage of a rising phenomenon: Text Message Marketing. The world is changing. The rise of the internet and the mobile phone industry are not only changing people’s...
read moreWelcome To Marketing In The Cell Phone Age: Don’t Get Left Behind
Did you know that while 5.1 billion people in the world own a cell phone, but only 4.6 billion people own a toothbrush? According to the Mobile Marketing Association, there are even some countries in which there are more mobile phone subscriptions than there are people. How is this even possible? But with such impressive numbers, it is no wonder SMS text messaging has become such an important marketing tool for businesses. When it comes to responding to a message, people are 70% faster at answering a text message than an e-mail. Text messages are convenient and instantaneous. Unlike with a...
read moreShocking Stats On Mobile Only Internet Use. Mobile Friendly Website Are Now A Must!
Can you believe that some Internet users ONLY access the web from their mobile phones? Considering the explosive popularity the mobile market has experienced in recent years, it really isn’t that hard to believe. While still in the minority, a significant percentage of internet users (approximately 25%) exclusively access the web through mobile devices. Whether due to preference or circumstance, these consumers do their browsing through their cell phones rather than more traditional desktops and laptops. What does this mean for your business? With traditional marketing becoming less...
read moreNews: YouTube Increases Video Time Limit From 15 mins To Up To 12 hours.
Great news for YouTube users if you don’t already happen to be a YouTube Partner. All users that follow the steps below can now increase their video length limits from 15min to up to 12 hours. Wow, 12 hours is a long time but none the less YouTube now says you have that option. We use a private video hosting company along with YouTube for many of our videos at Web Monster Marketing. This new increase in time limit makes YouTube a lot more versatile. Before Google Video was shutdown, time limits like this were common. Right now the limit increase is free with no indication of a...
read moreWhy “Giving IT Away” will make you more money in the New Economy!
The Importance and Formula For Creating A Free Online Offer. Most visitors to your site will not buy on their first visit. Sorry, it’s just a statistical fact. Give yourself a fighting chance to extend the conversation. Don’t fool yourself. There is a good chance site visitors may not happen upon your site EVER again. There are close to a billion sites out there on the internet. Collect information from visitors (an email address at the least) to be able to follow-up. If site visitors don’t buy on the first visit, there should always be somewhere they can obviously...
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