How to Choose Your Domain Name

Before you rush off to get buy your domain name, there are a few vital considerations that you should be aware of.

You might have the greatest idea,product or information, that will be wanted by thousands of potential on-line surfers, you must consider very carefully the choise of a domain name. What may work very well for traditional retail stores or paper publications, these don't necessarily translate into good domain names

Remember :

Domain Names play a big part in how your site will appear to,not only the on-line community, but to the all-important search engines. These are not human and will view your domain name and title only as a series of characters that make up text and the relevance of that text to any search request.

So although clever retail store names like A-Cut-Above and Grate Expectations are instantly recognizable as Hair stylist's and Fire Surround Supplies, the corresponding web address won't work for web searching:

www.acutabove.com will appear to the search engines as a meaningless set of characters with very little relationship to any likely search that could be made for "hair stylist's"

When looking for suitable and highly optimized domain URL's it pays not to rush into getting your domain name and publishing to the web, if nobody can find your site.

As with all of the information on this site, take each step on the

Plan Ahead-Learn How-Get Rewards route.

Planning Your Domain Name

Before you do anything take a moment and put yourself in the position of a potential visitor to your site. What terms would you use to search for your site. Think of words, terms that apply and complete sentences.

Searching for Shoes for instance, you could start with:

Shoes,Leather shoes,Ladies Shoes,Men's Shoes,Discount Shoes,Sports shoes,Specialist Golf shoes, Designer Discount Wedding Shoes,Gents Shoes Large Sizes,

As you can see in a very short time you can expand your search terms to include highly relevant searchable terms that will attract more visitors to you site.

So when planning your site name, it is essential to include at least one of the keywords that would be used when searching for your particular product or service. Be creative include "discount" "cheap" "best" as all these terms are exactly the sort of terms we all use when search online. So just make use of them within your domain name.

Learn Which Keywords to use for Your Website

An essential part of your planning should be to build a list of relevant "keywords" for your site.

A great tool for this is Wordtracker:

Watch this short video which explain's how to use Word tracker and why it is essential to any serious online Marketing strategy: